Citizen ana digi temp watch 8988 full#
By the time Bulova’s tuning fork tech was in full swing in 1969, BBC was starting to pivot toward the next steps in innovation with electronic displays powered by quartz movement. Much of the irony lied in the fact that it was the Swiss that had spearheaded much of the R&D for Liquid Crystal Displays and handed it to Asian markets on a silver platter.īrokering the relationship was Brown, Boveri & Cie (BBC), a Swiss electrical engineering firm established in the late 1800’s, widely known for supplying international markets with semi-conductor parts. Origin StoryĬonsider this: By the time the Swiss had recovered the situational awareness to bite the bullet and pursue mainstreaming digital quartz options, the Japanese were already getting ready to stuff thermometers, TV’s, and video games into their time pieces. To fully appreciate its achievement, we first need to take a step back and understand the context of evolution until its release in 1981. For anyone who appreciates horology in its purest form (let’s call it “pursuing the advancement of time-telling instruments”), it deserves discussion… but more on this in a moment. Short for “Analog-Digital Temperature” it is (or was) an incredible piece of hardware with the aesthetic spirit animal of a DMC DeLorean. Forty years ago however, if you needed any proof to demonstrate that the Japanese were running circles around the Swiss with innovation, I would direct you toward one of the most absurdly awesome and overlooked testaments of tech, the Citizen Ana-Digi Temp. Invariably, you fall into two separate camps “Team Swiss” or “Team Japan.” Today, you could make strong arguments for either side regarding the greater influence for market control. You no longer refer to the seventies as a “Quartz Crisis,” but “Quartz Revolution.” I speak of a place where Citizen, quartz, and digital aren’t dismissed by the WIS community, but celebrated for their innovation and re-calibrating the status quo for their nonsensical complications. Imagine, if you can, a world without hate.
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